ebb. — Eleanor Figueras

The tampon brand bridging the gap and erasing the stigma in period education.

Tampons and periods can be scary, and that’s okay. With thorough and clear instructions, practice guides, motivational words, and a few liners thrown in just in case, ebb. is here to help you become a tampon pro.

ebb. is for anyone who wants to try using tampons, but doesn't know how to start. We want to help you have the smoothest period possible, feel confident with your period care, and make periods more sustainable.

Branding + Packaging / Total Package / Fall 2022
Teammates: Madison Hochman, Sydney Lapp, Thomas Stevenot

Starter Kit/Permanent Storage System

The tampon starter kit box is made from durable recycled plastic and is intended to be used as your permanent period care storage/organization unit. The elegant and minimal design will complement any home’s aesthetic. This container will keep the different absorbencies of your tampons separated from each other, so you never have to dig for the right tampon again. The container will also protect your period care products from any damage, contaminants, or moisture.

You can purchase the ebb. Tampon starter kit anywhere you normally buy tampons. Contained in the kit are four compartments: one for light tampons, one for regular, one for super, and one for the tampon training kit. Once you need to restock your tampons, you can purchase the ebb. refill boxes.

Tampon Training Kit

The tampon training kit contains thorough and intuitive instructions with detailed illustrations, a travel pouch so you can take your tampons wherever you go, some liners to ease your transition to tampons, and our training tampon. The training tampon is for you to get comfortable with the action of inserting a tampon, and the feeling of having a tampon inside you, before you need to use a tampon for real. Once you’ve become a tampon pro, you can use the compartment containing the training kit as additional period product storage. ebb. will grow with you.

Training Tampon and Tampons

The training tampon is not meant to be used during menstruation. The applicator has an elongated opening so the training tampon can slide in easier, is a bit narrower than a normal tampon for a more comfortable insertion and has added affordances to create a stronger grip and show you where to place your fingers. The training tampon itself is made from body-safe silicon for increased comfort when practicing insertion, and as an additional cue that this is not a normal tampon.

The tampons meant to be used during menstruation come in three different absorbencies, super, regular, and light. The applicators are made of a body-safe plastic and the tampons themselves are made of bamboo fiber, a more absorbent and sustainable alternative to cotton.

Refill Boxes

You can purchase the ebb. refill boxes anywhere you normally buy tampons. The refill boxes have one absorbency level each, so you can customize how much of each type of tampon you stock your kit with. The boxes also slide in perfectly to the storage container for a seamless restocking process.

Shelf Analysis/Brand Positioning Matrix

Audience

Although ebb. is meant to appeal to a variety of ages, sizes, and genders, our focus audience are preteens and anyone new to tampons. A major portion of our audience is preteens, meaning we also need to appeal to the parent/guardian of those preteens (as they will be the ones actually purchasing ebb.)

Inspiration/Benchmarking

ebb.’s graphics aim to to be sophisticated, gender-neutral, and graphically simple. Encouraging, friendly, colorful, and fun. A neutral base with pops of color. ebb. and its graphics are meant to embody a friendly guide, a fun older sibling type, to help you while learn and or transition into using tampons.